Sex and the City star Sarah Jessica Parker has launched a campaign to celebrate the 10th anniversary of her fragrance Lovely, creating a digital memory wall and a limited edition Lovely sweatshirt.

Parker commented 'I can't quite believe that it's been ten years since Lovely was first introduced. I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to Lovely's inception and reminisce on those fond memories'.